BBA Retail (Retail Management) is a three-year undergraduate management programme focused on the business of retailing across physical and digital channels. It covers retail operations, merchandising, supply chain, customer experience, marketing, and store management. The course combines management fundamentals with sector-specific learning through projects, field visits, and internships. Graduates typically start in roles across store operations, category management, sales, and e-commerce support functions.
BBA in Retail Management is designed for students who want to build careers in India’s fast-growing organised retail and omnichannel ecosystem. The programme blends core business subjects such as accounting, economics, organisational behaviour and marketing with specialised retail modules like visual merchandising, category and assortment planning, retail buying, inventory management, customer relationship management and retail analytics. Students learn how modern retail formats work, including supermarkets, fashion and lifestyle, electronics, pharmacy, and e-commerce marketplaces, along with key enabling functions like logistics and supply chain. Many institutions include practical components such as store simulations, live projects, retail audits, case studies, and a mandatory internship to develop workplace readiness. The course also introduces technology used in retail, including POS systems, basic data analysis, and digital marketing for customer acquisition and retention. After graduation, students can pursue entry-level roles in store and area operations, merchandising, sales, customer experience, and supply chain, or continue higher studies like MBA/PGDM in Retail, Marketing, or Operations.
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