Diploma in Digital Marketing is a 6-month diploma programme under the broader Mass Communication and Media domain, aimed at preparing learners for marketing in digital-first environments. The course introduces key digital channels such as search engines, social media platforms, email, and websites, and explains how brands use them for awareness, lead generation, and sales. Students learn core concepts like audience targeting, content strategy, search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing (SMM), and conversion optimisation. Practical learning usually includes keyword research, ad copywriting, campaign setup on platforms like Google Ads and Meta Ads, basic website management (CMS), and analytics reporting using tools such as Google Analytics. The programme is suitable for beginners and graduates looking to enter the media and marketing industry quickly. Many institutes include live projects, portfolio building, and industry case studies to improve employability in entry-level digital marketing roles.